Eastleigh Football Club is delighted to announce that V Rum, the award-winning premium rum brand proudly made from scratch and distilled in Eastleigh, will be our Official Rum Partner for the 2025/26 season.
Founded on a passion for quality premium spirits and experiences, V Rum has quickly built a strong reputation in the drinks industry. Distilled just a stone’s throw from the Silverlake Stadium, the brand has earned accolades across multiple spirit competitions, including most recently The Great Taste Awards and Gold at the Spirits Business Global Rum & Cachaça Masters 2025, to name a few.
This partnership not only unites two Eastleigh institutions but also reflects V Rum’s and our shared commitment to supporting the local community and taking the spirit of Eastleigh beyond Hampshire. Together, we’ll work to bring their range of locally crafted, incredible-tasting drinks to our fans and the wider community.
“We’re incredibly proud of our Eastleigh roots, and partnering with Eastleigh FC is a perfect way to celebrate that,” said Carl Churchill, CEO of V Rum. “This club means a lot to the town, and together, we want to raise the profile of our local talent, both on the field and behind the bar. It’s about community, passion, and quality – values we both share. We’re really looking forward to the start of the season and can’t wait to cheer the team on at their first home match of the season on the 16th August and to showcase our rum and newly launched ready-to-drink cans to the fans!”
Throughout the season, fans can expect exclusive promotions, matchday activations, and opportunities to sample V Rum’s award-winning range at club events and in select hospitality areas.
Eastleigh FC’s Vice Chairman, Tom Coffey, commented: “We’re delighted to welcome V Rum as our Official Rum Sponsor for the season. It’s great to partner with a brand that’s proudly flying the flag for Eastleigh and making a name for itself with its award-winning products. This collaboration is a celebration of local excellence, and we’re looking forward to a successful and exciting season together, both on and off the pitch.”
For more information on V Rum and their full product range, please get in touch:
Media Contact:
Shauna Miller or Bud Pollard | Email: pr@vrum.co.uk
V Rum | V Spirits Company Limited
Phone: 023 8201 6200
About V Rum:
V Rum is a craft distillery based in Eastleigh, Hampshire, producing premium rums from carefully sourced ingredients using traditional methods. Known for its rich, complex flavours and innovative approach, V Rum has won multiple national and international awards and is proud to represent the best of British rum-making.
